What I do.
User Experience Design
User Experience Design represents an approach to website design that places the site visitor at the center of the process. This user-centric philosophy dictates that the needs and concerns of the visitor are at the forefront throughout the website planning, design, and development process.
Information Architecture
Information Architecture is the framework of organized information that holds a website together. Typically, the Information Architecture specifies how users find information by mapping the sites content and functionality. It further defines the sites navigation paths, labeling systems, and avenues for change and growth.
Online Brand Extension
In the context of web design, brand extension refers to the seamless transitioning of an organizations established brand into the screen based medium of the Web. More than just scanning a logo, your online brand presence is defined by any aspect of the website that affects a users impression or feeling about your organization.
Interface Design: Homepage & Subordinate Pages
Because the homepage acts as the main point of entry to a website, its interface design is critical to the success of the site as a whole. Like the front-page of a newspaper, your websites homepage must clearly communicate your core message and establish your brand identity. With careful attention to graphic and technical page elements, you can engage site users and provide clear and intuitive pathways to critical site content. Also, the design of the homepage typically sets the tone for most other pages on the website.
Screen Graphics / Typography / Photo Manipulation
All of the little things that people never really notice fall into this category; all the buttons, banners bars and bullets, the graphic headlines that add that extra zip, the super-saturated background fades, and those European-street-sign looking graphic icons. Basically, these are the web page elements that bring the design layout to life. Theyre the little things, but theyre very important.